Squirrel Notes Issue #37

This issue was published on Friday, November 1, 2019.

The Big Four of WCM: A couple people asked about the “Big Four” comment from last issue.

From my perspective, the Big Four of commercial WCM right now are:

Consider the 2018 to 2019 Gartner MQ moves, displayed in a handy side-by-side comparison from this CMS Connected article. The upper right quadrant for 2019 shows almost everyone other than those four dropping away (...and Oracle, distantly placed, for whatever reason).

This does leave off commercial versions of WordPress, but there just hasn't been a sharp vendor outline there. We're still waiting for the Acquia of that space to emerge.

One theory for the placement of those four: partner networks. When you compare those vendors to others in the commercial WCM space, one clear difference between them is the strength of their partner networks and the depths of their ecosystems.


A Flurry of Integrator Acquisitions: There's an odd number of service firm acquisitions going on right now.

There's a distinct tilt towards Sitecore partners getting acquired. I'm not sure what that says about the market right now, but if you want to put forth a theory, please let me know for the next issue. I'm happy to quote you anonymously.


Salesforce built a CMS: Salesforce has officially launched a CMS. Admittedly, a lot of the industry was sitting around waiting to see who SF was going to acquire, but here we are: Salesforce CMS now generally available.

Salesforce won't likely introduce any breakthrough CMS features, but it helps keeps customers in the Salesforce fold, said Rob Enderle, principal analyst with the Enderle Group.

Until convinced otherwise, I'm going to categorize this as a tool in the mold of HubSpot – simpler sites focused around a clear conversion goal; more promotion than content publication. That would fit the industry, but to be fair, I haven't seen it.

Mark Demeny has some analysis about the effect on their long-standing Sitecore relationship:

[...] in the long-term, this should have some profound implications on that partnership. [...] With the larger “strategic” possibilities of that relationship all but gone, and the executive sponsors at both companies departed, I suspect the partnership roadmap will also similarly diminish


The Web Project Guide: My collaborative book with Corey Vilhauer keeps moving forward: The Web Project Guide: From Spark to Launch and Beyond. It will eventually cover the entire scope of a website implementation process, from ideation through to launch and support.

We posted chapters 11 and 12 in October, which means we're approaching the halfway point of the 26 planned chapters. You can read it online for free at the link above, and it should be in print sometime next spring.

Corey's chapters were mainly about content strategy, and those are mostly done. Now my chapters start, which are mostly about CMS selection and implementation. I hope I can keep up.


Structuring Text Visually Described: I loved this tweet from Jeff Eaton which included a slide from a deck showing the major methods of rich text structure. Silly headings aside, this visually sums up how you might create more structured text fields that just big blobs of HTML.

I also spend an entire chapter of my content modeling book on this concept.