This issue was published on Wednesday, July 10, 2019.
The Joy(?) of Static HTML: This post about “writing HTML in HTML” is worth reading. The author claims that when a content technology is involved (static site generator or a CMS), we tend to tinker with the tech rather than the content.
[...] when you know that there are three or four extra things you have to think about before you write another blog post, there's a higher threshold to start writing. [...] When I used a static site generator, I always had to do a dozen small things – start the auto-refresh server, research how to do something – before I was ready to do anything.
I think there are ways to balance the freedom of HTML with the benefits of a CMS. I wrote about this a couple times, ages ago:
- Your CMS Isn't Too Good for Static HTML (13 years ago…)
- Middle Ground: Content Management using Static HTML (14 years ago…)
[sigh] I'm old. My thinking would different today, but that was my perspective at the time.
I take no sides in this dispute, but Tom's point-by-point refutation makes a larger point: marketing in this business is all about framing.
Pantheon is comparing apples with oranges by measuring the difference between having or not having a CDN. Pantheon bundles in a basic CDN with all their sites, so of course a Pantheon site using their default CDN is going to be faster than an Acquia site without a CDN.
I'm not saying who's right or wrong, but if you're in tech marketing, it demonstrates the nooks and crannies that let you frame an argument. It's hard to level-set products to make equivalent comparisons.
WP Engine Valuation: Here's an article about WP Engine acquiring Flywheel, which is interesting for this bit.
[...WP Engine's] current annual recurring revenue is at $132 million, and that Flywheel's is $18 million, and with a current growth rate of 50%, together the two are on track to make $200 million in ARR by 2020 and likely pass the $1 billion mark for valuation
Consider those numbers – $200MM a year, and a valuation of $1 billion for a company that primarily does WordPress hosting. For perspective, Episerver sold for just over $1.1 billion last year.
Flying Squirrel Book Podcast: I'm working on a blog post that ran wild to the tune of 40,000 words. A couple people have asked how I get the time and motivation to write so much.
Three years ago, I did an episode of Sarah Werner's Coffee Break podcast, where I talked for a full hour about the process of writing a technical book for O'Reilly.
If you have interest in writing a book, or just want to hear me ramble about The Flying Squirrel Book for an hour, you'll enjoy that. It remains one of the best conversations I've ever had.
Petr Palas from Kentico is a Notes subscriber. He followed the link, noticed that Michael was looking for content technology-related roles back in North America, and started the conversation that led to Michael moving back stateside from Hyderabad.
Congratulations to Michael, Petr, and all the folks at Kentico.