This chapter will explain how your CMS actually gets content out into the world where visitors can consume it.
On the hard-coding of content in the template as the "load bearing walls" of an implementation
While an editor might be able to change page layout, colors, and other superficial aspects of a page, eventually they're going to run into load-bearing walls. These walls are things that editors cannot change. They either have to work around them, or call a developer to perform major modifications.
Many of these load-bearing walls happen at the template level. The developer bakes items into the template that cannot be controlled by content or the CMS interface. These are the load-bearing walls. How many of these exist and where they're figuratively placed will have a huge impact on the value of the CMS implementation over time.
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